Guest

3 Ways to Prevent PR Disasters

Today’s guest post is written by Jenifer Olson.

I felt kind of sorry for the McDonald’s social media director who unleashed a backlash of negative press with the #McDStories hashtag promotion last month, as shared in this Mashable post. During my more than 20 years in marketing communications and PR, I’ve found experience can be a strong, if harsh, teacher.

That got me thinking about some of my most important communications lessons over the years and these three seem relevant to the McDonald’s issue: