Changing the perception of the public relations industry requires more than a new definition. That shouldn’t be news to anyone. Just saying something will not make it a reality. Smoke and mirrors won’t change anything.
What’s interesting is this is not a new conversation or problem. It’s been going on since before I earned my Bachelor’s in PR way back when. It’s about much more than being able to tell people what you do for a living. There’s a fundamental lack of respect for PR practitioners in the public view, and a lot of it has to do with the vagaries of the compensation model.