Earning Respect for Public Relations Pros

by Rick on November 30, 2012

Lately I’ve been wondering if those of us in the public relations industry are ever really going to do the things necessary to earn the respect most people in this business deserve. Sure, there are plenty of PR hacks out there. But as with every industry, for every hack, there are dozens of knowledgeable, experienced, ethical and talented PR pros.

So, how do those of us who care about things—like respect for our chosen profession—go about making that a reality? Good question!

Here are some thoughts to consider: [click to continue…]


8 Tips to Success in PR

by Rick on August 24, 2012

These 8 tips to succeeding in PR are about more than writing well or liking to work with people—public relations is really all about selling. And it’s also about solving problems, understanding your clients’ businesses and many, many other things.

One of the reasons I opted to get a degree in public relations (and yes, it is a Bachelor of Science degree) is because I didn’t want to follow in my successful father’s footsteps. [click to continue…]


SharedViews: Respect for Public Relations?

June 29, 2012

I’m sharing some of the items I’ve been reading while wondering if those of us in public relations are ever really going to do the things necessary to get the respect most people in this business deserve. I’ve said that I don’t think we need a new definition of what we do, but you should […]

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Actions Speak Louder than Words

April 20, 2012

Changing the perception of the public relations industry requires more than a new definition. That shouldn’t be news to anyone. Just saying something will not make it a reality. Smoke and mirrors won’t change anything. What’s interesting is this is not a new conversation or problem. It’s been going on since before I earned my […]

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Shared Views: Is Bank of America Deaf?

March 1, 2012

According to CNBC, The Wall Street Journal is reporting today that Bank of America (BofA) is considering new fees. This time, the targets are those with low balance checking accounts who don’t use other bank products. I’m not quite sure how BofA thinks this will ‘sell’ when the monthly fee on debit cards failed so […]

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Shared Views: Fishing, Purpose and Food

February 23, 2012

Here’s a view I’m looking forward to seeing again this summer. This is near Alder, Montana, in the southwest part of the state. It will be my fourth trip to fly fish at Upper Canyon Outfitters, and I can’t wait. The fishing has always been great on the Ruby River. Even better, the people are […]

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3 Ways to Prevent PR Disasters

February 21, 2012

Today’s guest post is written by Jenifer Olson. I felt kind of sorry for the McDonald’s social media director who unleashed a backlash of negative press with the #McDStories hashtag promotion last month, as shared in this Mashable post. During my more than 20 years in marketing communications and PR, I’ve found experience can be […]

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Shared Views: PR, Personal Data & Culture

February 16, 2012

This is the view of San Francisco from the Vista Park just north of the Golden Gate Bridge. I took this one at about 6:30 a.m. on my way back home after picking up a friend at the airport.  It’s the only time I’ve pulled into that tourist parking area and I’d have missed this […]

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Privacy Issues

February 14, 2012

Recent privacy issues have created a bit of a quandary out there for communications professionals. Targeting the right people, knowing how, when and where to reach them, is as close to the Holy Grail as it gets for our business. This isn’t anything new. What’s different is that today more people then ever volunteer intimate […]

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Shared Views: 09-Feb-12

February 9, 2012

This picture was going to be the header for this blog until wiser people talked me out of it. That is the view from the deck off our living room. You’re looking down Tamalpais Valley and seeing the hills of Tiburon, CA. This was one of those mornings when the fog was clinging to San […]

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